Beauty editors of glossy magazines, such as: ELLE, BAZAAR, VOGUE, GLAMOUR, COSMO, respond positively to brand Ciel products. This is no ordinary advertisement where a publisher motivated by money expresses his own subjective or overly hyped opinion at the request of a customer. Before the beauty editors put information about Ciel on the pages of the magazine, they test the brand’s products with their team. Based on the test results, both the pluses and minuses of the products are indicated, so that the reader has the opportunity to get unbiased information.